Kotler On Marketing - format ePub

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places"...

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers...

Markenschuhe für den eigenen Videospielavatar, Augmented Reality im Wohnzimmer zur Planung des nächsten Möbelkaufs: Im Metamarketing werden traditionelle und digitale Marketingtechniken verbunden, um...

Marketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blick. Kunden sind Menschen, die soziale Verantwortung übernehmen und einen Beitrag leisten wollen. Genau das...

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos...

Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben folgendes Problem: Entweder man wirft ihnen vor, CSR opportunistisch als Marketinginstrument zu missbrauchen,...

Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiront pas à garder une longueur d'avance sur le marché...

Marketing 4.0 est le manuel indispensable pour comprendre le marketing 'nouvelle génération'. Écrit par des auteurs faisant autorité dans le domaine du marketing, ce livre vous aide à naviguer dans ce...

Outil parfait pour les spécialistes du marketing traditionnel et numérique, ainsi que pour les étudiants et les professeurs de marketing et de commerce, ce livre redynamise le domaine du marketing grâce...

Outil parfait pour les spécialistes du marketing traditionnel et numérique, ainsi que pour les étudiants et les professeurs de marketing et de commerce, ce livre redynamise le domaine du marketing grâce...

Marketing 4.0 est le manuel indispensable pour comprendre le marketing 'nouvelle génération'. Écrit par des auteurs faisant autorité dans le domaine du marketing, ce livre vous aide à naviguer dans ce...

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places"...

The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide Millions of people around the world have improved their lives based on the teachings of Dale Carnegie....

"Turning the envelope over, his hand trembling, Harry saw a purple wax seal bearing a coat of arms; a lion, an eagle, a badger and a snake surrounding a large letter 'H'."Harry Potter has never even heard...

A funny, emotional and uplifting novel from the French Marian Keyes. 'Heartwarming' Good Housekeeping'A gorgeous story, charming and funny and poignant' Nicola Cornick For fans of Ruth Hogan, Veronica...

In 1855, Walt Whitman published — at his own expense — the first edition of Leaves of Grass, a visionary volume of twelve poems. Showing the influence of a uniquely American form of mysticism known as...

"One of the strangest and most wonderful books in the world." —D. H. Lawrence "‘Moby-Dick’ is the book which I put down with the unqualified thought, 'I wish I had written that'…" —William Faulkner "What...

The Authorized King James Version of the Holy Bible is God’s providentially appointed Word for the whole world which reveals the name of the Father as “Jehovah”, and the name of His Son, “Jesus”, in whom...

The Wealth of Nations, is the magnum opus of the Scottish economist and moral philosopher Adam Smith. First published in 1776, the book offers one of the world's first collected descriptions of what builds...

When her former governess finds happiness as the bride of a local widower, the brilliant and beautiful Emma Woodhouse — one of Jane Austen’s immortal creations — flatters herself that she alone has secured...

2 March 1810 . . . Today, I fell in love.At the age of ten, Miranda Cheever showed no signs of Great Beauty. And even at ten, Miranda learned to accept the expectations society held for her—until the...

Mary Shelley began writing Frankenstein when she was only eighteen. At once a Gothic thriller, a passionate romance, and a cautionary tale about the dangers of science, Frankenstein tells the story of...

Wilde’s only novel, first published in 1890, is a brilliantly designed puzzle, intended to tease conventional minds with its exploration of the myriad interrelationships between art, life and consequence....

The series that inspired the Netflix show. This collection contains 38 Arsène Lupin stories (the biggest and greatest Arsène Lupin collection in the eBook world), including: - Arsène Lupin, Gentleman...

Mrs. Dalloway chronicles a June day in the life of Clarissa Dalloway–a day that is taken up with running minor errands in preparation for a party and that is punctuated, toward the end, by the suicide...

The books that inspired the Netflix crime series. Here you will find the following original works: - Arsène Lupin, Gentleman Burglar - Arsène Lupin versus Herlock Sholmes - The Hollow Needle - 813 -...

The Brothers Karamasov is a murder mystery, a courtroom drama, and an exploration of erotic rivalry in a series of triangular love affairs involving the “wicked and sentimental” Fyodor Pavlovich Karamazov...

Meg is the eldest and on the brink of love. Then there’s tomboy Jo who longs to be a writer. Sweet-natured Beth always puts others first, and finally there’s Amy, the youngest and most precocious. Together...

Jonathan Harker, a young London solicitor travels to Transylvania to help a rich nobleman, Count Dracula, purchase an estate in England. Dracula is planning to immigrate to England, and wants Harker to...

Fame. Fashion. Friendship. Hollie can't catch a break. She's broke, she's back living with her family, and her career prospects are precisely zero. So when the chance arises for her and her best friend...

Sherlock Holmes is a fictional detective of the late 19th and early 20th centuries, who first appeared in publication in 1887. He is the creation of Scottish born author and physician Sir Arthur Conan...

The story of the orphan Oliver, who runs away from the workhouse only to be taken in by a den of thieves, shocked readers when it was first published. Dickens's tale of childhood innocence beset by evil...

This ebook compiles Jule Verne's complete collection, including "Twenty-Thousand Leagues Under the Sea", "Journey to the Interior of the Earth", "The Mysterious Island", "Around the World in Eighty Days",...

This volume collects the complete writings of Virginia Woolf: 8 novels, 3 'biographies,' 46 short stories, 606 essays, 1 play, her diary and some letters. Contents: THE NOVELS The Voyage Out Night...

SOMETIMES WHEN YOU LOVE SOMEONE... YOU LIEThe bestselling author and creator of the hit Netflix drama Fool Me Once explores the dangers of obsession in this #1 bestselling suspense thriller. Six years...

As the interminable case of Jarndyce and Jarndyce grinds its way through the Court of Chancery, it draws together a disparate group of people: Ada and Richard Clare, whose inheritance is gradually being...

"The Power of Your Subconscious Mind" will open a world of success, happiness, prosperity, and peace for you. It is one of the most brilliant and beloved spiritual self-help works of all time which can...

In the vast expanse of the treacherous ocean, a legendary tale unfolds, gripping the hearts of readers for generations to come. Immerse yourself in the thrilling world of "Moby Dick," a literary masterpiece...

The most famous by far of all twentieth-century political allegories, Animal Farm is the account of a group of barnyard animals who revolt against their vicious human master, only to submit to a tyranny...

In exploring everyday life and its intersections with death, this enduring collection of stories offers a naturalistic depiction of the working class in early twentieth-century Dublin. Joyce masterfully...

This collection gathers together the works by William Shakespeare in a single, convenient, high quality, and extremely low priced Kindle volume! The Comedies: A Midsummer Night's Dream All's Well That...

This ebook contains Oscar Wilde's complete works. This edition has been professionally formatted and contains several tables of contents. The first table of contents (at the very beginning of the ebook)...