Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.Published in 1961, Reality in Advertising was listed for weeks on the...

Why the Sizzle Sells the SteakTo understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship...

A Proven Marketing Course in 10 Simple Lessons"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into...

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it...